By now, you have surely heard that Ford is rolling out the new Ford Friends and Neighbors Pricing Event to close out the 4th quarter with a bang. According to our friends in Dearborn, this new program is the best thing since sliced bread or at least the GM Employee pricing from 2005.
But with all of the hype, it is hard to get down to the raw facts surrounding the program to determine whether the Ford Friends and Neighbors Program is actually a good deal for the consumer.
So is the Ford Friends & Neighbors Pricing A Good Deal?
Well, first off it depends on who you ask. Dealers will certainly say no because it is the same amount of work for less profit. That is because the entire program is an effort for Ford to regain market share from its competitors, that it lost during the ramp-up of their new F-150 plants earlier this year.
Ford’s strategy is incredibly simple: Drop Prices = Increased Sales = More Market Share. That’s right, Ford’s strategy is simply to give away vehicles.
But, in order to determine whether the program is a good deal for consumers we need to get into the details of the program itself. What Ford is proposing with its new Year-End Sale is offering what is generally known as X-Plan to all buyers.
X-Plan pricing provides buyers from select companies and friends and neighbors with pricing that is basically at invoice.
Dealer’s generally make over $2,000 per vehicle sold, but with the Ford Friends and Neighbors Event, it looks like the entire front and back end will amount to around $1,500 and probably even less because the pricing structure removes rebates and leaves dealers in a bit of a race to the bottom.
Based on the current information that is available it appears that the Ford Friends and Neighbors Pricing Event is a strong deal for the consumer with the added benefit of an easy, no-hassle transaction.
ADDITIONAL PROGRAM DETAILS
Q: Where can I find the Friends and Neighbors Price?
A: As stated above, the price is the same as X-Plan and it can be found on the vehicle invoice and on the supplemental window label
Q: What vehicles are eligible for this special event?
A: Most new Ford vehicles are eligible for the special pricing. Only a few select vehicles have been labeled ineligible by Ford including the Mustang Boss 302, Mustang Shelby GT 500, Mustang Shelby GT 350, F-150 Raptor, F-550, and the Stripped Chassis, E-450
Q: Do I need any sort of special PIN or qualification code?
A: Usually X-Plan customers need to have a special PIN to receive the invoice price; however no such PIN or code is necessary during this special event.
Q: How long does the program last?
A: The program will start on Tuesday, November 3rd, and run until January 4th of 2016.
So, bottom line, if you are in the market for a new Ford car, truck, or SUV, the Ford Friends and Neighbors Pricing Event will provide some excellent pricing options. But here’s the inside scoop that dealers don’t want you to know: you can probably even get a deal at under Friends and Family if you just ask!
Sorry Dealers. Happy Car Buying Friends!